Target audience

Using the website www.NRS.co.uk i tried to look up dance magazines and who there publishers were but i had no luck so decided to go to the Mix-mag website instead. I looked through the website and found a paragraph about the publisher and who the magazine is aimed at.

http://www.mixmag.net/content/reader-profile ( The website address.)

< This is a print screen of the page that i found on the website.
The page that i found is clever in the way that they have spoken about why the magazine is good, they have given us a wide background into Mix-Mag magazine. Not only do we find out about the magazine, we also find out about the target audience and what percentage or male and female read the magazine.

I also looked up the magazine DJ MAG. I went on to there website but was unable to find about the publisher and the target audience so i emailed the magazine asking about the target audience.The DJ MAG website has a really simple set out. Although its simple with a simple colour palate its still has images that represent a young target audience ranging from the age of 18-30. On the magazine there are advertising for dj's at different clubs this tells us that it is aimed at a young target audience.
Also is talks about getting free stuff for example CD's and downloading new music.What i like about this magazine and would like to take the idea from is how the layout is so simple, so when someone is looking for something it is found easily and quick.


The magazine that i would like to make is going to be aimed and the ages between 18-25. The reason i have chosen to do this age is because i think is goes back to Mix-Mag. What i mean by this is that on the page that i found it spoke about nights out, clothes etc and that gives me an image in my mind that the magazine is aimed at that target audience.My magazine will be aimed at people who are individualist, succeeders and well- adjusted people. I think that aiming my magazine at that sort of group of people will benefit the magazine in the way that the magazine allows people to be different and not to follow everyone else.Not only will the magazine all be about dance music it will be about stepping out and making your self noticed.